lululemon Ambassador Onboarding

Client : lululemon Korea
Role : Director / Cinematographer / Editor

Lululemon brings people together through its Ambassador Program, helping the brand and customers connect naturally.

This overnight trip took place at the Itaewon Hyatt Hotel, giving ambassadors a chance to meet and engage with each other. Through community classes led by Legacy Ambassadors, participants shared a sense of belonging. Various programs also helped facilitate communication between ambassadors and store educators.

Client : lululemon Korea
Role : Director / Cinematographer / Editor

The lululemon Ambassador Onboarding is an annual event where new ambassadors are selected, introduced, and celebrated.

Each store’s ambassadors connect with one another, get introduced, and build a sense of community through various programs.

This video is the 2023 Onboarding recap video posted on Instagram.

Client : lululemon Korea
Role : Director / Cinematographer / Editor

The lululemon Ambassador Onboarding is an annual event where new ambassadors are selected, introduced, and celebrated.

Each store’s ambassadors connect with one another, get introduced, and build a sense of community through various programs.

This video is the 2024 Onboarding recap video posted on Instagram.

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