Client : lululemon APAC HQ & Korea
Role : Director / Cinematographer / Editor
Role : Director / Cinematographer / Editor
This event was the main campaign for Q3 2023, organized by Lululemon APAC. Korean K-pop artists Taeyang and Somi were selected as the main models, with the slogan "Find Your Wellbeing." Held over three days in Seongsu, one of the trendiest areas in Seoul, the event invited Lululemon ambassadors and social influencers from various countries across the Asia-Pacific region.
A total of five members, including myself, formed an in-house media production team to participate in the event.
Project manager | L.A. Garcia
Agency manager | Clare Ham
Director | Moonchan Cho
Cinematographer | Moonchan Cho
2nd DP camera | Seoungeun Kim, Junyoung An
Grip | YeonJeong Yoo
Editor | Moonchan Cho, Myeongyun Jeong
Agency manager | Clare Ham
Director | Moonchan Cho
Cinematographer | Moonchan Cho
2nd DP camera | Seoungeun Kim, Junyoung An
Grip | YeonJeong Yoo
Editor | Moonchan Cho, Myeongyun Jeong
▲The two videos above are Reels that were quickly uploaded during the event to drive engagement.
◀This video is the version exported in a 16:9 aspect ratio
◀This video is the version used for internal reporting at HQ.
