Client : lululemon APAC HQ & Korea
Role : Director / Cinematographer / Editor
Role : Director / Cinematographer / Editor
'lululemon 21-Day Challenge' is a campaign where participants set a goal and share their completed daily missions on Instagram Stories for 21 days.
To kick off the event for the New Year in 2023, we created a hype video to generate excitement. The motion graphics and typography in the video were exclusively designed by JohnKOBA Design.
Project manager | Alice Lee
Agency manager | Clare Ham
Director | Moonchan Cho
Assistant Director | YeonJeong Yoo
Motion | JohnKOBA Design
Cinematographer | Moonchan Cho
Editor | Moonchan Cho
Agency manager | Clare Ham
Director | Moonchan Cho
Assistant Director | YeonJeong Yoo
Motion | JohnKOBA Design
Cinematographer | Moonchan Cho
Editor | Moonchan Cho
▲This video is an after-movie summarizing the results of the challenge
